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The one-product test checklist

Finish these checks before buying more tools, publishing more products or making more Pins.

Choose my first product

The buyer

  • I can name one specific buyer.
  • I know the moment or problem behind the gift.
  • I can explain the product in one sentence.

The sample

  • I made or ordered one real sample.
  • I checked material, print, color and readability.
  • I photographed the real sample.

The rights

  • I saved the asset URL and creator.
  • I saved the exact license and purchase proof.
  • The design contains no unlicensed brand, character or celebrity reference.

The money

  • I included materials or production cost.
  • I included shipping, fees, labor and packaging.
  • The price can survive one remake or return.

The listing

  • The title says exactly what is personalized.
  • The first image makes the product obvious.
  • The instructions say exactly what the buyer must send.
FINAL RULE

If the product is still difficult to explain, do not make more content. Simplify the offer first.